Seven Up Bottling Company (SBC), makers of Brand Pepsi, has said it hopes to connect with consumers on a deeper level.
The company was one of the sponsors of the 10th Africa Magic Viewers’ Choice Awards (AMVCA).
Commenting on the occasion, Mr. Segun Ogunleye, General Manager, Marketing, Seven Up Bottling Company (SBC), remarked: “The AMVCA can be seen as the “African Oscars” which is a celebration of African talent and creativity, values that resonate deeply with Pepsi. Through our POV Confam Gbedu Reloaded for this platform, we aimed to connect with our consumers on a deeper level, celebrating the timeless appeal of music while championing emerging talents.”
Also, the company revealed in a statement that, “Pepsi’s continues to own the hearts and minds of consumers, igniting excitement through music extending beyond the AMVCA’s stage as the brand also looks to further deepen consumer connection across the entire music ecosystem with the launch of its Music Academy Initiative. The event which took place at the prestigious EKO Hotel Convention Centre, celebrated 10 years of African cinematic greatness perfectly aligning with Pepsi’s commitment to celebrating and refreshing a youthful lifestyle through its POV Confam Gbedu Reloaded campaign. Embracing the essence of the platform, Pepsi refreshed the live show with an electrifying lineup of artists who embodied the rich musical heritage of Africa alongside its vibrant contemporary sounds.”
